Friday, 13 June 2008

How to Break the Rules of Brand Design in 10+8 Easy Exercises

Stefano Caprioli and Pietro Corraini
For several years brand has meant a co-ordinated image: a graphic element based on a rigid form reproduced on everything. This handbook shows us that is possible to create a more natural and elastic brand based on how the object is produced making it friendlier and less rigid. Edizioni Corraini. ISBN 9788875700508. Paperback. $25.